TM is embarking on another rebranding exercise for one of its existing services. This time, it is their IPTV service, HyppTV, which was first introduced in 2010 with Unifi broadband.
Similar to webe, the IPTV service will be rebranded under a single brand name with the aim of providing the best experience to its customers.
Brands have gone through massive revamps before, shaking up their whole organisation through management and branding changes. While this time the details have been all over the place, we all know that Lenovo bought Motorola away from Google in 2013.
Today, news broke that Lenovo will bid farewell to the “Motorola” branding and pushing solely the “Moto” name. So they are removing a name but the entity will continue to tinker away under a division of Lenovo.