It is now official. After Microsoft’s acquisition of Nokia which is now known as Microsoft Devices, they have now transitioned its Lumia smart phone brand under Microsoft. What used to be Nokia Lumia is now known as Microsoft Lumia and this will take effect with its future models.
Existing Lumia devices including the recently announced Nokia Lumia 830, Lumia 735 and Lumia 730 will remain unchanged and the same applies with existing Lumia devices that’s still in the market. Microsoft assures that the same Lumia experience will continue with the upcoming Microsoft branded Lumia models and existing users can still count on them for continuous support.
As mentioned during their acquisition announcement, the Nokia brand continues to live on with entry-level feature phones including the Nokia 130.
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Today Microsoft has officially acquired Nokia and the Finnish phone manufacturer is now known as Microsoft Mobile. To reflect the change of ownership and name, the Nokia logo at their Finland Head Quarters is finally taken down and it will be replaced with Microsoft as shown above.
With Windows Phone being a main priority for Microsoft, loyal Lumia users would expect more innovation in order to stay ahead of the smart phone race. Stephen Elop in his open letter also pledges continued commitment in supporting its current line up of feature phones, Asha devices as well as the newly announced Nokia X range. While Nokia as a company no longer exists, the Nokia brand is expected to be continue for its non-Lumia devices.
You can read Stephen’s open letter over here.
Microsoft’s acquisition of Nokia’s Mobile business will be completed on the 25th April. Under the new ownership, they have taken steps to rename the corporation from Nokia Oyj to Microsoft Mobile Oy. This marks the end of the Nokia name as a company. Nokia has sent out notices to suppliers of the name change and a new address that’s based in Espoo, Finland.
However that doesn’t mean that new Nokia handsets will cease to exist. The brand will continue to live on as part of the acquisition deal to use “Nokia” on current and subsequent devices. This however is limited to Series 30 and Series 40 models.
Whether or not Microsoft would drop the Nokia brand for its Windows Phone powered Lumia devices is still a question mark. Nokia as a brand ranks #57 in value and it is an established house hold name for phones. After spending billions with strong ambition to be a key smart phone maker, Microsoft is likely stamp their own brand on the latest Windows based devices.
To honour the 10-year licensing deal, the Nokia brand is expected to remain on their Nokia Asha, Nokia X and feature phone line up. What do you guys think? Should the next Lumia devices maintain the Nokia brand or would it be better for it to carry the Microsoft brand?