MWC18

The ASUS ZenFone 5 is ingenious

I think something that a lot of people forget is that in technology, it’s not about who does it first, it’s about who does it best. Google wasn’t the first search engine, Apple wasn’t the first company to come up with a “smartphone”, and Facebook wasn’t the first social media network.

Being the first to bring something into the market is severely overrated and it looks like ASUS has realised that too. With its brand new smartphone — the ZenFone 5 — the company looks like it’s ditching all attempts at being first, or even original. Instead, they focused on borrowing the good bits from several of the top smartphone makers, tweaking them (in some cases, improving upon them), then combining all of it into a smartphone.

Sure, you could say that they’re just blatantly copying their competition’s homework, but I think it’s a stroke of genius and here’s why.

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The Nokia 1 is a throwback phone you can use today

Nokia‘s return to the smartphone scene wasn’t the second coming many probably anticipated. Instead, it felt less like the return of a king than a new company trying to find their footing. But, unlike new companies, Nokia does have the benefit of pulling our nostalgic heartstrings.

Remember the revitalised Nokia 3310? Yeah, I wasn’t the biggest fan of that handset. This year, though, Nokia launched yet another set of handsets, in which I found the real throwback device. And no, I’m not talking about the Matrix phone. I’m talking about the Nokia 1.

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