It hasn’t been a good week for Xiaomi. After allegations of ripping off Apple and rumours of Redmi Note privacy breach, the fast selling smart phone maker has been slapped with a fine by Taiwanese authorities for false advertising.
Xiaomi thrives from its flash sales where its products are being snapped up in just a matter of seconds. The authorities in Taiwan had conducted an investigation and found that Xiaomi wasn’t fully truthful on the number of phones sold as claimed.
The party piece of the Samsung Galaxy S4 is its many Smart Features and a Swiss mobile operator came up with a novel way to market the device.
In the middle of a busy train station in Zurich, Swisscom created this interesting “stare down” booth where passers by stand a chance to win a Galaxy S4 if they could keep their eyes on fixed on the device for a full hour.
The contest was designed to create awareness on Samsung’s Smart Stay feature — one of the many eye-tracking features available with the Galaxy S4.
And as it having your eyes fixated on an object for a whole hour wasn’t challenging enough, there a whole host of distractions that will try to take your eye of the prize. Just take a look at the video after the jump to see what we mean.
It’s a pretty fun marketing stunt. Something we’d like to see done here just so that we can try it out for ourselves. Cool stuff.
Imagine, you’re walking down the street and out of nowhere this attractive girl walks up to you and starts talking to you. She then passes her Blackberry to you and asks you to take a couple of pictures with her. After that, she asks you to key in your phone number into her Blackberry and says that she might call you for drinks sometime.
Chances are, she’s probably not going to call you at all. Why? Because she’s probably being paid to flirt with you and she just wanted you to try out the new Blackberry.
Its all a part of a crafty yet ethically dubious promotional trick called stealth marketing that Blackberry is currently employing to create interest and awareness for its latest Pearl 3G smartphone.
This is all happening in the US and there are two camps on the ethics of stealh marketing, be it good or bad, it’s something that might catch on here in Malaysia.
We like the concept. It’s definitely going to get attention and there’s nothing wrong that. What about you?