Star Wars season is coming. Soon your timeline is going to be flooded with Star Wars fans raving about the new movie and non-Star Wars fans posting selfies with Vulcan salutes because they are SUCH. BIG. FANS of Star Wars. Are you stoked yet?
Well, get ready to be more stoked because Lenovo‘s got a pair of sexy new Yoga 920s coming your way. Yeah, it’s a Star Wars special edition Yoga 920.
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Lenovo launched a massive roster of devices today. These products come in from all across the range from entry-level to high-end plus a bunch of funky new items. While time was rather limited, I did get to spend time with some of the more interesting items at the launch.
Check out Microsoft’s latest ad for Windows 8. In this one, Microsoft wants to tell you that a Windows 8 computer is way better than an iPad but must it always be this way?
From Nokia to Samsung to Microsoft, why are brands so preoccupied with Apple? From a competitor, these types of ad elevate Apple to a higher status. It’s like Apple products are the gold standard. If a product is not directly compared to something Apple, it doesn’t have a reason to exist. Yes, Apple makes amazing products but it doesn’t mean no one else can make amazing products as well.
The Yoga is a great enough hybrid computer and it doesn’t need an Apple product to justify its existence.
So brands, please stop comparing yourself with Apple in ads, it’s getting lame, and at the end of the day, Apple wins.