From a price-to-spec perspective, there is really no justification for the One A9’s absurd price tag. But, I wouldn’t be here if that was the end of the One A9’s discussion.
Watching someone try to scoop water out of their leaking boat with a teacup in an attempt to stay afloat is always a lot of fun to watch. They’re trying their best, but you know that in the end, that ship is going down, so it’s funny when you see them finally realise that using a teacup to save a sinking ship was probably a big mistake.
Or is that just me?
HTC are a falling company and it isn’t hard to see why. Disappointing flagships paired with high price tags go a long way in getting people to shy away from them. In an attempt to bounce back, HTC pulled back the covers of their new midrange smartphone, the One A9.
While the One A9’s specs are nothing to shout about, there are some reasons why you would want to get your hands on this shiny new device. Since it just got its official launch here in Malaysia, we thought we’d take a look at what some of those reasons are.
Mobile World Congress 2016 is kicking off very soon and we expect a couple of new flagship smartphones to be announced in Barcelona. Right after the Chinese New Year festivities, HTC Malaysia will be introducing the HTC One A9 in Malaysia. The official launch is happening next week, 18th February but a couple of dealers have already started selling the device.
In a nutshell, lawsuits between tech giants are not uncommon and Apple isn’t a first-timer in the ring. They’ve butt heads with Samsung before, in a long-drawn-out battle of ping pong, each taking turns to sue each other. When the first leaks of the HTC One A9 came around, we too thought it was an iPhone clone but lets take a look closer at how Apple “innovates”; methods that haven’t settled well with their Taiwanese counterparts, causing one of HTC’s regional chiefs to share his two cents on the subject.
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Turnarounds for the Taiwanese company has mainly been negative, from being a powerhouse in the smartphone world back in 2011, to most recently plummeting off the main stock exchange in Taiwan. Has their team finally smartened up by listening to its consumers? Nigel Newby-House, their head of product, talks about how the company intends to scale back on their custom UI, HTC Sense; bases that have been covered by Samsung on their TouchWiz skin, which now is a lot lighter than before.
HTC is in dire need of turning its fortunes around. With the HTC One M9 not living up to its expectations, their next device has got to be something incredible to make up for lost ground. Confirming our worst fears, the recently announced HTC One A9 isn’t exactly the flagship that we’re looking for.
HTC is banging on their new “Aero” smart phone to turn its fortunes around. Most mainstream players have announced their flagships for the 2nd half of this year, which includes the Galaxy Note5, Sony Xperia Z5 and the iPhone 6s/6s Plus. If you are expecting HTC to come out with a new flagship to close the gap, you could be in for a disappointment.
The now stock list demoted Taiwanese company has teased us twice already first with a 6th of September poster, then going to say that it’ll be the 29th of the same month instead. Regardless of frustrating people, HTC is slated to launch two products during its “The World Best Meets The Best” event mentioned earlier. A promising candidate to make an appearance is the HTC One A9 (Aero) – a device that for the past few weeks leading up, has leaked quite a bit.
HTC hasn’t been doing well with its HTC One M9 flagship but they are trying to make a comeback with its new flagship that’s dubbed as the Aero. After seeing leaks of its purported device, HTC is likely to launch the Aero on 29th September in Taiwan as shown in the teaser image above.