UPDATE: Diffride is expected to start their service sometime in September.
Competition is always good. After Uber’s exit from the South East Asian market, Grab is currently the dominant player in the Malaysian market. Sure, there are other alternatives like MyCar at the moment but they are still not on par with the likes of Grab and Uber in terms of reliability and user experience.
Seen as an attempt to break Grab’s monopoly in ride-sharing, Diff Global Solutions Sdn Bhd has officially introduced diffride. It’s a new e-hailing service where you can get a ride in just a couple of taps on your smartphone. We’ve downloaded the app and from our first impressions, it looks like they still have a long way to go.