What do you do when one of your devices fails to meet sales targets? You take drastic measures, that’s what. Take a look at action camera maker GoPro’s dramatic slashing of the GoPro Hero4 Session’s price, effectively halving its original USD400 price tag. It was simply too expensive for what it did and how it stacked up against GoPro’s own line, what more the competition.
BlackBerry CEO John Chen apparently has the same idea because he recently said that the company’s latest (and only) Android smartphone, the PRIV, will be receiving a price cut next year. So, early PRIV adopters…oops?
The highly anticipated “saviour” of manufacturer BlackBerry, the PRIV, has finally been launched in Malaysia. This matrimony of the Android operating system and the security plus convenience of BlackBerry’s own operating system comes in a premium body with a curved display that will surely appeal to existing mainstream smartphone users. The PRIV does have a trick up its sleeve though as it features a physical QWERTY keyboard that slides out from under its display.
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A BlackBerry running Android? Several years ago, the idea would be laughable, but today an Android smartphone could actually make or break this once dominate mobile brand. As BlackBerry continues to lose ground in smartphone market, they are pinning their hopes on the BlackBerry PRIV. Their first Android device that comes with a slider keyboard.
The PRIV will be launched in Malaysia next week and we’re lucky enough to get a brief hands-on with this new slider device.
Questions and searches about BlackBerry’s first Android device has finally bared fruit; for Malaysians will have the PRIV by next week. This do or die device will be the brand’s pivotal move to see if it can still play the mobile game or close down for good.
The BlackBerry PRIV has started rolling out internationally and those in Singapore will be getting it sometime next week. This is the BlackBerry’s first flagship to run on Android and it comes with its BlackBerry Torch-like slider keyboard. Available in retail stores and telcos from 12th December, the PRIV is priced at S$1,098 which converts to RM3,296. That’s slightly more than the Galaxy Note5 which was launched in the island state at S$1,088.
Luxury meets privacy in the form of a 24K gold-plated BlackBerry Priv by Vietnamese folks, Karalux. From skin makers like dbrand and Slickwraps, to pimped out editions with diamonds and just overall expensive devices from brands like Vertu; seems a powerful smartphone isn’t enough anymore for the rich. Those with a large net-worth need a little more from their smartphones and Priv owners can now join the upper class – as if adding gold to your smartphone elevates your status.
A slider device would require a slightly different bent test, since the mechanisms that make up the ability to pop out the keyboard is a whole new ball game. Having said, JerryRigEverything uses a different methodology when tackling this odd smartphone, at least for our generation. Does the BlackBerry Priv get his seal of approval?
It seems BlackBerry have gone back to its roots, design wise, with their upcoming device, the BlackBerry Vienna. Renders of what looks to be BlackBerry’s second Android device have found their way on the Internet and they are interesting, to say the least.
The new BlackBerry PRIV appears to be heading to Malaysia very soon as it has received the green light from SIRIM with the model number STV100-3. Being a symbol of Privilege and Privacy, the PRIV aims to be the most secure device that runs on Android. On top of that, it offers the best of both worlds featuring a touch-enabled double curve display and a full QWERTY keyboard in a single package.