Asus kicked off its year with a big party at Mobile World Congress 2018 announcing three new phones, the ZenFone Lite, the ZenFone 5 and the flagship ZenFone 5Z. We’ll talk about the ZenFone Lite in a later post, for now I want to concentrate on the two more interesting models – the ZenFone 5 and ZenFone 5z.
The ZenFone 5 is the most intelligent smartphone Asus has ever made, or so they claim. The device was introduced with a range of what Asus claim is AI technology enhancing seven key performance aspects of the device – AI Display, AI Camera, AI Ringtone, AI Gallery, AI Charging, AI Boost, AI Photo Learning.
Before we go into details on the what these AI enhancements do, let’s talk about the specs of the ZenFone 5.
ASUS will be announcing its new ZenFone 5 series at MWC 2018. With just 16 days to go, serial leakster @evleaks has dropped a couple of images of ZenFone 5 Lite and it looks like a challenger to Huawei’s Nova 2i.
The ASUS ZenFone family has just gotten a little bit bigger with the arrival of its ZenFone 5 Lite. On the exterior it looks like a standard ZenFone 5 but an affordable price tag of RM419 via DirectD. These are the official ASUS Malaysia units that comes with a standard 12 month warranty.
For that extra RM100 lower price tag (ASUS ZenFone 5: RM519), the ZenFone 5 Lite is a notch down in terms of specs with a 5″ display that does qHD (960×540) instead of a HD 720p. Under the hood, it gets a dual-core 1.2GHz Intel Atom Z2520 processor with 1GB of RAM and has 8GB of storage, which is the same as their entry level RM299 ZenFone 4. If you need more storage, it is also expandable via microSD up to 64GB.
It retains the same 8MP f/2.0 camera with Pixel Master technology but the front settles for a standard VGA unit. Despite being a lower spec device, the ZenFone 5 Lite gets a bigger battery capacity at 2,500mAh, versus the standard 2,110mAh on the standard ZenFone 5 offering. Like its siblings, it is also a dual-SIM device that supports 3G HSPA+ connectivity up to 42Mbps. Out of the box, it runs on a newer Android 4.4 KitKat with their custom ZenUI skin on top.
The ASUS ZenFone series have seen tremendous success. Just recently ASUS Malaysia has managed to propel itself to the #3 Smart Phone spot in the last quarter. As for the models, there are just so many variants of its mid-range ZenFone 5 that we are starting to lose count.
To add more choice, a newer ZenFone 5 Lite is expected to come to Malaysia and from the sounds of it, it will be an affordable variant of the ZenFone 5 that still maintains a 5″ display. It was recently spotted in our Malaysian SIRIM database with the model number A502CG.