I think something that a lot of people forget is that in technology, it’s not about who does it first, it’s about who does it best. Google wasn’t the first search engine, Apple wasn’t the first company to come up with a “smartphone”, and Facebook wasn’t the first social media network.
Being the first to bring something into the market is severely overrated and it looks like ASUS has realised that too. With its brand new smartphone — the ZenFone 5 — the company looks like it’s ditching all attempts at being first, or even original. Instead, they focused on borrowing the good bits from several of the top smartphone makers, tweaking them (in some cases, improving upon them), then combining all of it into a smartphone.
Sure, you could say that they’re just blatantly copying their competition’s homework, but I think it’s a stroke of genius and here’s why.