ASUS ZenFone 4

The ASUS ZenFone 4 will retail for over RM2,000 in Malaysia

The ASUS ZenFone 4 lineup was probably one of the fastest smartphone rollouts in Malaysia, with several of the devices from the lineup going up for pre-order on the day of launch itself. However, the namesake model — the ZenFone 4 — was not among them.

Initial reports indicated that it would make an appearance locally in the first week of September, and although it hasn’t been officially announced, we now have a price for this handset. You’re going to want to sit down for this.

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The ZenFone 4 will once again live or die based on one key aspect

Oh, how heads turned when people saw the ZenFone 3. Shiny, glass, metal and with a price tag that shocked the world after the super bang-for-your-buck ZenFone 2 series. It was a bold move by the company but ultimately, at least in Malaysia, things didn’t go so well.

This year, they’re sticking to their guns and the ZenFone 4 plus its high-end brother — the ZenFone 4 Pro — share a lot in common with last year’s ZenFone 3 series. However, the question now is: Have they learned their lesson?

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ASUS is going to have to pull out all the stops to topple the Selfie kings

ASUS Zenfone 4 Selfie Selfie Pro Hands-on Malaysia

It isn’t difficult to figure out who leads the whole selfie-centric mid-range segment of the smartphone market. OPPO found a niche for itself and has reaped the benefits by selling the right kind of smartphone to the right kind of people.

Many have tried to compete with them in this lucrative segment but to varying amounts of success. This year, they’re getting a new challenger as ASUS brings back one of its most beloved smartphones, the Zenfone Selfie. This year, it’s called the ZenFone 4 Selfie and ZenFone 4 Selfie Pro, but does it have what it takes to topple the king of the hill?

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ASUS has a ZenFone 4 every one of your needs

ASUS ZenFone 4 Malaysia now official

After being wildly successful with bang-for-your-buck smartphones, ASUS decided they wanted to go down the premium route instead so in came the ZenFone 3 series, bathed in glass and metal like no ZenFone had been before. While it certainly turned heads, there was that group of people who couldn’t accept that they had to pay a premium price tag for an ASUS badged phone.

Was that the right choice for them? I don’t know quite yet, but one thing’s for sure, the company’s brand new ZenFone 4 lineup proves that the premium-ness is here to stay.

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