ASUS ZenFone 3 Zoom

ASUS sent me into the jungle to try out the new ZenFone 3 Zoom. Here are my thoughts

OK. Early last year, we saw ASUS take a stab at smashing the smartphone camera scene wide open with the introduction of a handset that had 3X optical zoom but had a form-factor that didn’t equal gaffer taping a smartphone to your DSLR. It was an interesting idea, but, as we now know, the device wasn’t a smashing success.

There were many reasons why the ZenFone Zoom flopped, so this year, when ASUS invited me to an undisclosed location in Pahang to try its successor — the brand new ZenFone 3 Zoom — my mission was to find out if they’ve learnt their lessons…and not get killed in some jungle.

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