HTC U Play is now going for RM999

Posted:  December 26, 2017   By:    9 comments   

HTC U Play Malaysia

HTC’s mid-range U Play smartphone is now going for about half of its original price tag. Introduced early this year, this is their mid-range HTC U series smartphone that comes with a liquid surface exterior.

To recap, the HTC U Play features a 5.2″ Full HD display and it runs on a modest MediaTek Helio P10 processor. It’s mated to 4GB of RAM and has 64GB of onboard storage which is expandable via microSD on its second dual-SIM slot.

In terms of optics, it gets a 16MP f/2.0 main camera with OIS and PDAF, while the front gets a 16MP f/2.0 selfie shooter. Powering the device is a 2,500mAh battery which charges via USB Type-C. Like most new HTC models, it doesn’t come with a 3.5mm headphone jack. However, HTC is bundling a USB-C based USonic in-ear headphones out of the box.

Several months ago, the HTC U Play was going for RM1,499 with a phone trade-in offer. Now it can be yours at only RM999.

If you’re looking for something more capable, you can top up another RM399 for the HTC U Ultra. Originally priced at RM2,999, this dual-display flagship smartphone can be yours at only RM1,398 with DirectD’s current Mega Sale 2018. It packs a 5.7″ Quad HD display and it runs on a Snapdragon 821 processor with 4GB RAM and has 64GB of storage.

Both HTC U devices are available at DirectD outlets or at their online store.


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9 Comments for HTC U Play is now going for RM999


HTC = Hard To Cell so Have To Cut price


    Sometimes I pity HTC for their misfortune but most of the time it's because they don't make an effort in marketing their phones.


      To spend millions on marketing and pass on to buyers ? I thought many customers criticize this approach ?

      I don’t think it’s cheap to engage social influencers, running advertisement, having glamorous shop front in shopping centers, hiring and training pretty faced staffs.


If it weren't for the mediatek processor, this could have been an awesome midrange phone.
HTC is paying a high price for cutting down specs on their midrange phones.

HTC is also paying a high price for NOT bringing their flagship device on time.

HTC U11+ where are you? People are buying Galaxy and iPhones (and even cheap brand Huawei) because you are nowhere to be found.


they should selling that price during launching , not until now, if now should b 699


the mediatek processor still wanna sell at 999


They lost me at mediatetek


I think HTC will bankrupt or take over within 3 years


    Soon forgotten brand.