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Move aside selfie expert, here’s a learning expert


From the same people that brought you OPPO, vivo and OnePlus, BBK Electronics is introducing a new smartphone brand that’s targeting students. It’s called imoo and it focuses on education with its “learning” capabilities.


Dubbed as the imoo GET, this appears to be another mid-ranger with a 5.5″ Full HD display and a 2GHz Octa-Core Helio P10 processor. There’s 3GB of RAM, 32GB of on-board storage and a 13MP main camera that’s assisted by a couple of sensors at the sides. In terms of design, it looks rather similar with its current OPPO F1 and vivo V3 Max series.

The biggest highlight, of course, would be its educational features. From the promotional video below, the device is able to help solve equations using its camera. Looking at the specs, it probably won’t be cheap and it should be if they are targeting students.


Alexander Wong