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ASUS ZenFone 3 is launching on 30 May


If you’re waiting for the next iteration of ASUS ZenFone smartphones, you won’t have to wait any longer. ASUS has just released a teaser for the ZenFone 3 and it’s officially launching on 30 May in Taipei.

From the teaser video, ASUS appears to be stepping up its premium game with a unibody design and the use of SIM/MicroSD tray slots at the sides. As hinted by their CEO, there will be three ZenFone 3 at launch as seen towards the end of the video.


Expect the ASUS ZenFone 3, ZenFone 3 Deluxe and ZenFone 3 Max, which all will be eyeing for the mid-range market. This time, they won’t be using Intel processors and the trio will be using either Qualcomm or MediaTek processors instead. As a result, we probably might see a higher price tag and hopefully, that’s justifiable with an improved build quality and design.


If you want to watch it live, ASUS will be providing a live feed on YouTube. It’s happening at 2PM (Malaysian/Taiwan Time) on 30 May. In the video, ASUS teases CLARITY, DESIRE and UNLIMITED. Any guesses on what “UNLIMITED” might be?

Alexander Wong