Through WeChat, Digi customers can manage their mobile account and perform various transactions such as checking their Digi account status, purchasing Internet quota, gaining access to Digi rewards and sending feedback to Digi’s customer service. WeChat users who are not Digi subscribers can also connect with the operator via the application. To connect with Digi via WeChat, look for “DIGI_MY”. In its announcement, Digi and WeChat were not clear as to operating hours of the service, so we can’t say if Digi_MY on WeChat is available 24/7.
In any case, if you’re a Digi Weekly or Monthly Prepaid Mobile Internet data subscriber, you can use WeChat to connect with Digi without using up the quota from your subscribed data plan.
“We are thrilled to be in this partnership with WeChat,” said Praveen Rajan Nadarajan, Digi’s Head of Digital Services. “Digi is the first telco in Malaysia to work with WeChat in providing convenience and easy access to users through the popular social communications app. This, again, shows our commitment to bringing innovation to our customers and the industry,” Praveen added.
“Our reason for choosing to work with WeChat was simple: WeChat is more than just a messaging app. It has social elements and other functionality which allows us to reach out to a wide audience. Digi’s WeChat Official Account is not merely a marketing platform; instead, through this partnership, we have integrated functionality with a clear focus of helping us serve our customers better interactively through the features made possible by WeChat,” Praveen said.
In future, Digi will continue building deeper integration with WeChat that will bring more features to Digi customers through the Official Account. These will be rolled out over the course of 2015.
Last week, Digi introduced its new brand identity with a promise to be the enabler of digital inspiration for customers, and commitment to deliver service excellence — how do you think they’ve done so far? Much improved or just lip service?