Consumers are getting spoiled for choice these days with the barrage of affordable and very capable smart phones especially from China. While Samsung is still one of the brands to beat at the high-end spectrum of smart phones with the Galaxy S5 and Galaxy Note 4, its mid-tier offering is struggling to compete with the high value-low price proposition the Chinese brands can offer. This is giving the people at Samsung sleepless nights.
The Chinese brands are changing the smart phone game and Samsung is forced to learn the new rules. And it seems the rule is simple, give consumers the good stuff but we’re not going to pay top dollar for it. Build quality has to be good and it should feel like you’ve gotten more than what you paid for. The user experience has to be top notch too. People are expecting a whole lot more from their money when it comes to smart phones.
And it’s specifically because of this Samsung created a new line of smart phones to deliver a stellar user experience at an amazing price. Say hello to the Galaxy A series. The Galaxy A5 is supposed to be Samsung’s elegant answer to the Chinese invasion. Does the A5 have what it takes to beat China in its own game? Read on to find out.
Let’s run through some numbers first. The Galaxy A5 is a mid-range device that comes with a 5-inch Super AMOLED 1280×720 display. This is a slight bump over the Galaxy Alpha’s 4.7-inch screen. To ensure a smooth user experience, the A5 is equipped with Qualcomm’s latest 1.2GHz Quad-Core Snapdragon 410 processor that supports both 64-bit as well as 4G LTE.
Samsung has also included 2GB of RAM and 16GB of storage in the A5. This is interesting because you hardly see more than 1GB RAM and 8GB storage in a non-flagship Galaxy model. If you need more storage, there’s a microSD slot that takes cards up to 64GB. For you selfie junkies out there, there’s a 5MP front camera that’s packed with features to keep most narcissists happy, while the back gets a rather average 13MP shooter. In a nutshell, the A5 is like an affordable version of the Galaxy Alpha, minus the heart rate sensor and fingerprint scanner.