Here’s a Novel Way to Market Samsung’s Smart Stay Feature on the Galaxy S4

Posted:  May 29, 2013   By:    No comments   


The party piece of the Samsung Galaxy S4 is its many Smart Features and a Swiss mobile operator came up with a novel way to market the device.

In the middle of a busy train station in Zurich, Swisscom created this interesting “stare down” booth where passers by stand a chance to win a Galaxy S4 if they could keep their eyes on fixed on the device for a full hour.

The contest was designed to create awareness on Samsung’s Smart Stay feature — one of the many eye-tracking features available with the Galaxy S4.

And as it having your eyes fixated on an object for a whole hour wasn’t challenging enough, there a whole host of distractions that will try to take your eye of the prize. Just take a look at the video after the jump to see what we mean.

It’s a pretty fun marketing stunt. Something we’d like to see done here just so that we can try it out for ourselves. Cool stuff.

Android, Cool stuff, Mobile Devices, Mobile OS, Samsung, TVC, Video
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