NFC in smartphones is a very promising and exciting technology. Yet it’s unfortunate that the feature is not gaining a lot of traction here in Malaysia. In any case, more and more devices release this year will come equipped with NFC and like it or not, operators will have to pay attention and start offering compelling service propositions for consumers who are obviously ready and eager to adopt the technology.
While we wait for that faithful day when we can start using our NFC-equipped smartphones as cinema tickets or Touch n’ Go cards, here’s a comparison video we made comparing the rather rudimentary implementation of NFC on Android 2.3 Gingerbread with the more integrated approach in Ice Cream Sandwich through Android Beam.
What are your thoughts on NFC? We think local operators, banks and payment services are taking way too long to take advantage of this massive potential.