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Be Bold: RIM Releases New Series of Commercials Highlighting the Bold 9900

With its QNX-based BB10 devices scheduled for release only in the second half of this year, RIM has a lot of advertising to do to drive interest to its existing product line. Canadian company is doing just that.

Take a look at RIM’s latest series of advertising highlighting the BlackBerry Bold 9900 and what some would consider the platform’s best assets, but would expressions like “I’m about action, not distraction” and “we need tools, not toys” sway you to the Bold side?

Take a look at the ads past the jump and let us know what you think. Oh, and if you’re wondering, the silly superheroes are omitted in the ads, thankfully.

As for us, we’re not thoroughly convinced. The ads come across as trying too hard and honestly, the faster RIM gets their BB10 devices into the market, the better. We so want to believe, RIM. Make us believe.

“I’m about action, not distraction”

“We need tools, not toys”

This last one is a couple of weeks old already but still relevant.

Be Bold