In Malaysia, competitors don’t utter each other names, top execs in big board rooms shun the mention of a competitor’s name in their presence. It is forbidden, a cardinal sin punishable by death. Ok maybe that’s not entirely true but it is very rare, almost unheard of for a brand to mention its direct competitor so openly.
For a brand to mention its competitor is one thing but for a brand to promote and display said competitor’s logo is almost unbelievable!
Well the social media people at P1 thought that they’d be good sports and share a contest that their competitors are running.
Yes, via its Yes World portal, is running a ticket giveaway contest for the upcoming premier of “Cowboys vs Aliens” and while Yes is promoting the contest via its social media channels, P1 thought they’d give a helping hand and promote the contest on their social media channels as well. This is tremendous! In all our years in this industry, we’ve never seen anything like it.
The rational behind it? P1 says they promoted the contest because “everybody loves free tickets no matter who gives them out”. Sensible logic, we say.
Is the world about to end? Probably not. But its definitely a new beginning. Kudos to P1 for setting the positive trend. We’re hoping other brands will follow suit. What P1 did goes a long way in creating a good perception for the brand, or its social media channel at the very least. Now, all that remains if for them to up the ante and fix that darn network of theirs (sorry P1, we still think its problematic)
In the meantime, let’s see if the advocator of “positive change” will reciprocate the goodwill gesture.