LG Malaysia is seriously under-selling its products. It could be a result of our own ignorance but we strongly feel that there’s so much to talk about with regards to the current crop of LG smart phones coming to Malaysia within these two months, and yet we see very little of LG in the news or social media.
First of all is the LG Optimus 2X — the world’s fist dual-core Android smart phone. It’s available now in Malaysia, and there’s nary a news report about it in the mainstream media. We’re talking about the latest Android device with cutting edge dual-core performance at a ridiculously low price and it’s available here in Malaysia right now! There’s so much to talk about the Optimus 2X and yet no one is talking about the device. Its a tremendous opportunity missed in our opinion.
Next, we have the LG Optimus Black. LG Malaysia confirms that the device is heading to Malaysia this May.
The Optimus Black boasts LG’s proprietary NOVA display technology that LG claims to be the “brightest, clearest and most readable” mobile display in the market. The Optimus Black’s NOVA display pushes out a whopping 700 nits of display brightness. In comparison, the iPhone 4’s Retina Display pushes 571 nits, the Nexus S (Super AMOLED) pushes 371 nits, Samsung Galaxy S (Super AMOLED) 347 nits. The Optimus Black’s stablemate, the Optimus 2X pushes 399 nits via its standard LCD screen with IPS.
The 700 nits brightness performance of the NOVA display would mean that outdoor viewing under bright sunlight is not going to be a problem for the Optimus Black and we’re pretty interested to see how the display will perform outdoors but we’d also like to point out that brightness is just one part of the display equation. Contrast, sharpness, black performance, colour reproduction and viewing angles must all be taken into account when assessing a display.
Another advantage of LG’s NOVA display is its lower power consumption by up to 50% less when compared to standard LCDs. LG also says that when displaying a full white screen, non-backlit AMOLED screens uses twice as much power as the NOVA display.
Other than that the Optimus Black features a 4.0-inch 480×800 screen. It runs on a 1Ghz processor (TI OMAP 3630) with 512MB RAM and 2GB internal storage expandable to 32GB with a microSD card. OS wise the Optimus Black is running Android 2.2 with Optimus UI 2.0 skin that also comes with Gesture UI which is an interface that allows you to use gestures such as lifting and shaking the device to execute commands like answering a call or playing music.
Imaging comes in the form of a 5MP rear camera with 720p 30fps video recording and a 2MP front camera. For connectivity, the Optimus Black supports DLNA media sharing as well as WiFi hotspot features. Dimensions wise, LG claims the Optimus Black is the world’s thinnest smart phone being just 6.0mm thin at it’s thinnest point and 9.2mm thin at its thickest point. In comparison, the Sony Ericsson Xperia arc is 8.7mm thin at its thinnest point while the iPad 2 is 8.8mm thin.
Although LG Malaysia has confirmed that the Optimus Black will be coming in May, it didn’t mention specifically what date and how much.
Head on over to after the jump for a full press release from LG Malaysia and a promo video of the Optimus Black.
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