Motorola rolled out teaser after teaser, one slightly more convincing than the other, and while we were all sound a sleep the full ad aired during the second quarter of the Super Bowl — probably America’s biggest television event.
It doesn’t change the story but the ad finally gets and ending. One where the boy gets the girl but the characters are not the stars here the Motorola Xoom is.
Looking at the full minute commercial, our conclusion remains the same, that Motorola Xoom is one mighty fine piece of hardware. Even at US$800 (or about RM2,430) retail, the Xoom is still one of the most desirable tablets this year.
Head on to after the jump to enjoy the commercial along with a press statement from Motorola on the story behind the commercial. Tell us what you think.
Created by Anomaly New York, the ad entitled “Empower the People” is set in an Orwellian, 1984-esque world where technology – and people – are limited by restrictive platforms. Enter Motorola XOOM – the tablet to create a better world – and a new day with optimism, openness, freedom and empowerment.
Motorola XOOM redefines the tablet category by providing more ways to have fun, connect with friends and stay productive on the go. Out of more than 20,000 products announced at CES last month, the Motorola XOOM was named “Best in Show” by CNET and lauded with numerous accolades and awards.
As the first tablet running Google’s new Android 3.0 Honeycomb operating system, the XOOM is powerful and fundamentally different than anything else on the market.