Though not officially indicated in the statement, it is a widespread understanding that Samsung’s AMOLED display are in short supply and demand for HTC devices are strong that they have to look at other display alternatives to ensure that they are able to keep supply in check.
We haven’t had any experience with SLCD but it’s going to be interesting to see how it compares against AMOLED and Apple’s Retina Display technology.
Interestingly, when it comes to displays, Samsung is the world leader with 1 in 5 panel TVs being a Samsung.
Full press release from HTC after the jump.
HTC INTRODUCES SLCD DISPLAY TECHNOLOGY TO ITS PORTFOLIO
New Displays to be integrated into HTC Desire and Nexus One
Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.
“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.