U Valentine Day Special

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February 14 is coming and U Mobile is doing something special for Valentine’s Day.

They just launched a microsite at www.heartu.com.my where they are running a number of events & activites around the Valentine theme.

Firstly the site launches onto a heart shape dedication area and from the looks of it, the first 888 who post their dedications would be entitled to win exclusive designed U couple shirts. From the instruction, the 888 lucky winners would need to collect their couple shirts at Sunway Pyramid on 14th February itself. And that’s not all…

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With the couple shirts collected, there will be some photo shooting of the couples which will be posted on the site.  This is where a voting mechanism will take place to pick the best looking couple on the microsite and they could win up to RM350 Borders voucher.

We find that the contest prize in a form of Borders voucher is out of place as we would be expecting something more romantic since its Valentine’s day.

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A little bit of digging on the microsite revealed that there’s another activity called “Struck by Cupid” where a cupid will be going on their rounds at Sunway Pyramid from 6th-14th February to struck some lucky couples. For this activity,  they are giving away a Romantic Gateaway, Phones and a Chocolate Spa for 2. The details are a unclear and it looks like this promo was done in a rush.

The site is eye catchy but we’re kinda lost as there are just too many things going on at the same time.