This caught our eye in the Star over the weekend.
And we have to say, it’s quite a cheeky ad. Nice clear layout, attention grabbing headline, tells you just enough to entice you but not a lot to make the layout messy. We like!
Although the comparison with dial-up is a bit old hack. We’re not even sure if the younger broadband users out there have even experienced dial-up before. Besides comparing broadband with dial-up is like comparing a Ferrari with a Proton.
P1 marketing people, if you’re paying attention, read this:
- We like the ad, like the layout and the copy. Looks good.
- We don’t like the comparison with dial-up as we think it’s irrelevant.
- Looking forward to seeing P1 set the bar in terms of cheeky ads for broadband, just like how DiGi is setting the bar for telco.
On a side note, notice the Intel logos at the left bottom corner of the ad? We think P1 will be coming up with a laptop bundling plan in the next few months. This is coinciding with Intel releasing its new chips and boards with built-in WiMAX.
Once we have the word, we’ll keep you posted!
In the meantime, check out our other Ad-nalysis posts HERE.