Now, they’ve come up with this.

www.ilovepostpaid.com is DiGi’s latest viral marketing effort.

It’s a simple online game based on a word game where they give you a word and you try to make as many words as possible from the letters in that given word.

Take the word “Flat” for example. From the four letters you can create new words like “Fat”, “Lat”, “Alt”, you get the drift.

There’s no denying that it’s a simple game but it is rather addictive. We’ve pretty much nailed down most of the words but the “Savings” and “One Lite” are tough nuts to crack.

What makes it more fun is that you can challenge your friends as well.

With MNP rumoured to be just around the corner and more and more consumers turning to the internet for information and opinions, It’ll be interesting to see how the other telcos will play the new media game.