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	<title>SoyaCincau &#187; Tune Talk Samsung</title>
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	<description>Alternative Views of the Local Mobile Scene and Then Everything Else - Maybe</description>
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		<title>Tune Talk to offer devices soon?</title>
		<link>http://www.soyacincau.com/2011/08/06/tune-talk-to-offer-devices-soon/</link>
		<comments>http://www.soyacincau.com/2011/08/06/tune-talk-to-offer-devices-soon/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 06:11:15 +0000</pubDate>
		<dc:creator>ccsoya</dc:creator>
				<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[Players on the Field]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[TuneTalk]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Tune Talk]]></category>
		<category><![CDATA[Tune Talk Android]]></category>
		<category><![CDATA[Tune Talk Samsung]]></category>

		<guid isPermaLink="false">http://www.soyacincau.com/?p=14602</guid>
		<description><![CDATA[Tony Fernandes says Tune Talk is Malaysia&#8217;s largest MVNO. Having launched its BlackBerry service recently, the prepaid telco has 3000 BlackBerry subscribers at the moment, but being a prepaid provider, subscriber numbers tend to be fluid as the attrition rate is typically higher than a post-paid telco. Having said that however, Tune Talk is doing [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.soyacincau.com/2011/08/06/tune-talk-to-offer-devices-soon/110806-tunetalk-samsung/" rel="attachment wp-att-14603"><img src="http://www.soyacincau.com/wp-content/uploads/2011/08/110806-TuneTalk-Samsung.jpg" alt="" title="110806-TuneTalk-Samsung" width="572" height="701" class="aligncenter size-full wp-image-14603" /></a></p>
<p>Tony Fernandes <a href="https://twitter.com/#!/tonyfernandes/statuses/99712050397319168">says</a> <a href="http://www.soyacincau.com/category/players-0n-the-field/tunetalk/">Tune Talk</a> is Malaysia&#8217;s largest MVNO. Having launched its <a href="http://www.soyacincau.com/category/mobile-devices/blackberry-mobile-devices/">BlackBerry</a> service recently, the prepaid telco has 3000 BlackBerry subscribers at the moment, but being a prepaid provider, subscriber numbers tend to be fluid as the attrition rate is typically higher than a post-paid telco.</p>
<p>Having said that however, Tune Talk is doing very well for itself. In the prepaid market, Tune Talk has probably toppled <a href="http://www.soyacincau.com/category/players-0n-the-field/digi-players-in-the-field/">DiGi</a> as the prepaid king with unbeatable value and an appealing marketing approach. Having a rock star front man with and even bigger rock star boss helps with the brand appeal as well.</p>
<p>So it&#8217;s safe to say that the Tune Talk brand is making a mark, but that&#8217;s not stopping the dynamic duo of Fernandes and Lo from achieving greater success. Via Twitter Fernandes has <a href="https://twitter.com/#!/tonyfernandes/statuses/99714874090860544">indicated</a> that Tune Talk will be offering Android devices. It&#8217;s a fleeting statement yes, and it could mean anything at this point but its definitely something Tune Talk fans will definitely be looking forward to.</p>
<p>How would a prepaid operator offer devices if it can&#8217;t tie its subscribers down with a contract? In Tune Talk&#8217;s case, there are three possible approaches &#8212; 1) Offer a bulk buy credit purchase for a subsidized device price (meaning buy a boatload of reloads upfront and get a discount on devices), 2) Simply offer discount deals with a device partner, in this case <a href="http://www.soyacincau.com/category/mobile-devices/samsung-mobile-devices/">Samsung</a> (meaning if you sign-up for Tune Talk or purchase reloads you get a discount voucher for Samsung devices or you can redeem Tune Talk points for discounts on devices) or 3) Shift the business model from prepaid to post-paid.</p>
<p>We&#8217;re more inclined to think that Tune Talk will adopt approach number one or number two but it&#8217;s too early to say. So we&#8217;ll just see if Tony or Jason has any more interesting tidbits to share.</p>
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