Recently you probably have seen P1 4G doing tie in ads with the latest installment of Fast and Furious movie. The movie sponsorship, if it considered as one seems to portray P1 as a speed demon broadband in conjunction with its Stronger, Wider and Faster motto. From the surface, it looks as if P1 is hard selling the movie more than its own broadband service which is actually having some noteworthy offers.
For the past several months, P1 has been doing its 50% off promo on its broadband service for 2 months on both fixed home broadband and portable USB broadband plans. Now they have thrown in more discounts for new subscriptions.
A couple of weeks back, P1 together with ZTE organised a demonstration to showcase the capabilities of LTE in Malaysia. This strikes us as rather odd because since its inception P1 has been a strong proponent of WiMAX.
Its CEO, Michael Lai, has often been quoted as saying that P1 “will live and die with WiMAX” and that LTE stands for “late to evolve” rather than long-term evolution aggressively campaigning that WiMAX is the superior technology.
Why the sudden change then? Why condemn a technology and then flip 180 to adopt it? Could it be that P1 is having difficulties in getting its WiMAX network to work the way that they want it? Or are they looking for an edge to get a one up over its closest rival, Yes 4G? Or is it simply a case of the CEO making a bold statement without the benefit of foresight?
Whatever the reason may be, the message is clear, P1′s open demonstration of LTE marks a significant shift in the operator’s strategy, whatever that strategy may be.
Speaking of strategies, while the Government’s move to offer WiMAX in Malaysia has generally been seen as a bold step forward, most of the operators in which it has entrusted with the WiMAX spectrum have faltered. Out of the original four operators that were offered a WiMAX spectrum by the government, only two remain — P1 and Yes.
Between these two operators, which one is leading the 4G race? We attempt to answer this question by looking at the numbers.