In their pursuit of connecting the “next billion”, Google’s focusing more heavily on entry-level devices. And when I say entry-level I’m talking about super-entry level devices. That’s where Android Oreo (Go edition) comes in. It’s a version of Google’s operating system that’s designed to run on cheap Android smartphones.
Nokia‘s big push towards regaining market share has to be done in the affordable segment of the market. They’ve proven that their high-end phones still need a lot of polishing before they can realistically compete with the rest of Android’s elite.
Announced earlier this year, Sony Mobile’s budget Xperia L1 is finally available in Malaysia. With consumers getting spoiled for choice under RM1,200, Sony Mobile thinks it may have a chance with its distinctive Xperia design.
Hardly a week has passed since OPPO made a global announcement of adding another smartphone to its entry-level segment and today, their Malaysian headquarters has released that the Neo 7 will be available from November the 3rd.
Struggling BlackBerry is on a roll to introduce smart phones at lower price segments. During MWC 2014, they had announced the BlackBerry Z3 which is supposed to be an affordable touch screen BlackBerry 10 device for the Indonesian market. Sometime last year, we’ve seen a purported entry-level QWERTY based BlackBerry device codename “Kopi” but we haven’t heard much about it for a long time. Initially it was suspected that the device got canned after John Chen took over as CEO.
Now it appears that the device might be coming out after all with fresh leaks of the device and a side by side comparison with its BlackBerry Q5 sibling. The leak images came from Vietnam, where surprisingly its tech sites seems to be able to grab hold of unreleased devices lately. The all black colour device shown above is the current BlackBerry Q5 while the other unit with a Silver frame is the new unreleased “Kopi”.
With both side by side, the new Kopi appears to be more upmarket with a contrasting colours on the frame and a textured back. Size wise, it is quite similar with the Q5. This raises a question, whether the new BlackBerry Kopi is a new low-cost device or could it be a replacement model instead? Currently the BlackBerry Q5 which comes with 4G LTE support is priced at RM818. For those seeking a high-end QWERTY smart phone, Blackberry also had announced its large screen BlackBerry Q20 but that’s only coming on the 2nd half of this year.
Check out more images of the BlackbBerry Kopi after the break.
While BlackBerry is having some rough times, BGR has stumbled upon some images of what appears to be their upcoming low-cost device. Codenamed Kopi, this QWERTY device will be positioned below the current Blackberry Q5 and it is expected to come without 4G LTE support. With it comes a familiar BlackBerry Curve-like keyboard, a removable battery and expandable microSD slot. From a screenshot, it is spotted running on the latest BlackBerry 10.2 OS.
Pricing seems to be BlackBerry’s weakness as it is priced rather high compared to its competitors of the same range. At least for now, we’ve seen some realistic pricing with the recently introduced 5″ BlackBerry Z30 priced at RM1,998. The existing BlackBerry Z10s are currently priced at RM1,799 for 3G and RM1,899 for the 4G LTE version. For those into QWERTY, the flagship Q10 is priced at RM2,488 and its current entry level (or soon to be mid-level) Q5 is priced at RM1,299. BlackBerry is also said to be working on low-cost full touch screen device dubbed C-Series that’s a notch lower than the current Z10.
So far there’s no pricing and availability information yet for the new Kopi device. If they intended this for the masses, it should be priced more competitively against the entry level Androids and Windows Phone devices.
Head after the break for more close up shot of the device.