With price starting at USD$999 or RM5,149 in Malaysia, the iPhone X is the most expensive iPhone yet. In the last quarter, Apple had managed to sell slightly over 1 million more iPhones year on year and there were reports that most of these sales are coming from their older iPhone models that were offered at a discount.
The iPhone 8/8 Plus duo had gone on sale at the end of September, while the iPhone X only hit the market in the first week of November. Despite recent reports that the iPhone X isn’t doing well, Apple had recorded their highest revenue yet for their fiscal 2018 first quarter.
Apple has just announced its latest quarter results for the fiscal 2017 fourth quarter which ended on 30 September 2017. Overall, Apple is doing very well with more units sold across all product categories compared to the same period last year.
They have sold 10% more iPad and Macs year on year while services, which include app store purchases, iCloud and Apple Music subscription have increased by 34% in revenue. For other products which include their Apple TV and Apple Watch have also shown a revenue increase of 36%. Overall, they have posted a total revenue of $52.58 billion which marks a 12% increase year on year.
I wasn’t impressed with the iPhone 7. In fact, we as a collective unit at SoyaCincau weren’t impressed with it either. When it came to breaking ground in the development of tech — something Apple was so good at — I honestly felt the iPhone 7 broke nothing.
But on the sales front, things were a little different. Apple just posted their financial report for last quarter (Q1 2017) and it turns out that they’ve sold more iPhones and generated more revenue than ever before, breaking multiple records along the way.