Funny or tasteless? Your thoughts? Another example for discussion after the jump.

More on this video here.

With its QNX-based BB10 devices scheduled for release only in the second half of this year, RIM has a lot of advertising to do to drive interest to its existing product line. Canadian company is doing just that.

Take a look at RIM’s latest series of advertising highlighting the BlackBerry Bold 9900 and what some would consider the platform’s best assets, but would expressions like “I’m about action, not distraction” and “we need tools, not toys” sway you to the Bold side?

Take a look at the ads past the jump and let us know what you think. Oh, and if you’re wondering, the silly superheroes are omitted in the ads, thankfully.

As for us, we’re not thoroughly convinced. The ads come across as trying too hard and honestly, the faster RIM gets their BB10 devices into the market, the better. We so want to believe, RIM. Make us believe.

“I’m about action, not distraction”

“We need tools, not toys”

This last one is a couple of weeks old already but still relevant.

Be Bold

The Sony Xperia S boasts a Fast Capture, a feature where you go from screen switched off stand-by mode to successfully taking a picture in just 1.5 seconds. While that’s certainly fast, many want to know how the shutter performance of the Xperia S fairs in comparison to the Zero Shutter Lag feature seen on the Galaxy Nexus.

This video gives you an idea of what kind of shutter speeds you can expect from the Xperia S. It’s pretty snappy considering the pixel count (12MP on the Xperia S) but it’s not really as fast as the Galaxy Nexus’ Zero Shutter Lag.

Why is a fast shutter important? The faster the shutter, the less likely of you taking blurry pictures, It’s certainly something we can appreciate. In this respect, the Xperia S does a commendable job but again we’ll save our final word on this device when we get a review unit to test thoroughly. Also, we’re not sure if the unit seen in this video is a final production unit. As you are aware, different production versions have marked differences in performance.

Another thing worth pointing out, the Xperia S will be getting Ice Cream Sandwich, with that it’s also possible that the device will be getting the Zero Shutter Lag feature as well. While some will argue that Zero Shutter Lag is hardware dependent and a feature that exclusive to the Galaxy Nexus, we’re inclined to think that it is possible for other ICS devices to have the feature as well.

Zero Shutter Lag is officially listed as one of the features of Ice Cream Sandwich, so we’re expecting ICS devices other than the Galaxy Nexus to have fast shutters at the very least if not Zero Shutter Lag.

What do you think?

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The Sony Xperia S body comes with a nice matte finish that doesn’t leave any fingerprint smudges all over. In addition, the Xperia S also comes with a special dirt repellent coating to keep its surface clean. So what happens if you scribble a pen on that nice white Xperia S back cover? Watch the video to find out.

Jump right into 0:30 to see it in action. The hands-on video was recorded by Mobile Review and it’s in Russian.

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The Woz says his favourite Android phone at the moment is not the Galaxy Nexus but the Motorola DROID RAZR. That was probably what inspired Motorola to do this video comparing Siri with Google Voice Actions.

Biased, maybe, but sill worth a look.

What’s also worth a look is this article from The Daily Beast about what Steve (Wozniak) thinks about Android. Here’s an excerpt about what he thinks about Siri.

Then there’s Siri, Apple’s new voice-recognition software. Woz says he’s been using Siri for a long time and used to love it when it was an independent application created for the iPhone.

But ever since Apple bought Siri and built the software into the iPhone 4S, it doesn’t work as well as it used to.

“I used to ask Siri, ‘What are the five biggest lakes in California?’ and it would come back with the answer. Now it just misses. It gives me real estate listings. I used to ask, ‘What are the prime numbers greater than 87?’ and it would answer. Now instead of getting prime numbers, I get listings for prime rib, or prime real estate,” Woz says.

Worse, a lot of the time Siri says it can’t make a connection to the back-end servers that power the system. “With the iPhone 4 I could press a button and call my wife. Now on the 4S I can only do that when Siri can connect over the Internet. But many times it can’t connect. I’ve never had Android come back and say, ‘I can’t connect over the Internet.’”

The Android system also delivers better results, he says. “I have a lower success rate with Siri than I do with the voice built into the Android, and that bothers me,” Woz says. “I’ll be saying, over and over again in my car, ‘Call the Lark Creek Steak House,’ and I can’t get it done. Then I pick up my Android, say the same thing, and it’s done. Plus I get navigation. Android is way ahead on that.”

Full article here.

Texting while walking can be very dangerous to you and to others. You can also be a nuisance to other pedestrians while you text and walk. So what is the right etiquette to texting and walking?

This video suggests a simple technique on how to send text messages the proper and polite way while you’re strolling along.

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Sometime in November last year, Samsung made headlines by doing something that can be likened to sitting naked in a Kancil with a hornet’s nest next to you and poking said nest vigorously with a big fat stick. Samsung made fun of Apple, and by extension, Samsung made fun of Apple users.

Now, taking that sitting naked in a Kancil with a hornet’s nest analogy, you’d think Samsung would’ve been stung to death by millions disgruntled Apple loyalist by the time the first 30-second ad finished playing. Oddly enough, that didn’t happen. While Apple fans were up in arms, outraged at what Samsung had done, the rest of the world smiled.

And the rest of the world had a good reason to smile. Samsung’s ballsy tongue-in-cheek ad campaign was funny, witty and entertaining. More importantly, it was effective.

Not meddling much with a successful formula, Samsung’s at it again with a new series of commercials that continues poking fun at Apple and Apple fans, specifically iPhone users.

In all honesty, we like what Samsung has produced. The ads are genuinely funny. They deliver a crystal clear message and they compel you to share them on your social media stream. By these definitions, these Samsung ads are the perfect textbook examples of TV commercials. And so we’ve compiled the whole series so far for you in this post so that you can enjoy them as well.

Now, we’re expecting a lot of discourse about these ads particularly from the Apple purists. They’ve called what Samsung have done as below the belt or undignified or downright nasty even, and that’s ok, we like discourses, the exchanging of opinions.

We’d like to think that at SoyaCincau.com we have a level head when it comes to tech. Android fans have called us Apple fanboys and we’ve been called vice-versa by Apple fans. We’ve been called everything in between by BlackBerry and Nokia users as well. Ironically, being called fanboys of all sorts can only mean that we’re actually playing favourite to none and we will continue to be that way.

The point we’re trying to make here is that before any Apple fans come and say “oh what Samsung did is classless” we’d like to you to view a video we got from YouTube after the jump. It’s a compilation of the “Get a Mac” or better known as “Mac vs PC” ad campaign that aired in the US, Canada, Australia, New Zealand and the UK from 2006 to 2009. So tit for tat then. In any case, we thought those were funny too.

Enjoy.

“Get a Mac” Compilation

All this might be cute and funny to watch now but this is a global trend that’s not going to end well.

Almost a year after Nokia announced that it will align with Microsoft and use the software giant’s Windows Phone platform on its future mobile devices, we see the arrival of the Nokia Lumia 710 and Lumia 800 to Malaysia.

Still a few weeks away from the local launch, Nokia has invited us for a sneak preview of the device. While we finish up our review of the Lumia twins – as we would like to call them – take a look at our hands-on video giving you an overview both the Lumia 710 and Lumia 800.

Nokia is still tight-lipped on a launch date but have mentioned that it will happen after the Chinese New Year holidays. We have a hunch that the launch is going to happen within the first half of February. No word on operator tie-up but Nokia says it is possible.

Pricing for the two devices is a big secret as well at the moment but if Singapore’s pricing – where both devices are already on sale – can be used as an indication, we’re looking at the premium Lumia 800 to be priced around RM1,900 to RM1,700 and the Lumia 710 to be selling for below the RM1,000 mark. Of course these are our estimates at the moment, we’ll have to wait for a few weeks more to know how much the two devices will cost.

So what are our thoughts on Nokia’s first attempts at making Windows Phone devices? In one word – positive. We will go into more detail in our review but it appears that Nokia and Microsoft have the right mix to bring Nokia back as a desirable brand for the masses in Malaysia. At the same time Nokia’s hardware expertise combined with the fresh innovation of Windows Phone give the relatively unknown mobile OS a much needed awareness boost in the country. Definitely worth a look.

Bonus: In the video, we also talk about the possibility of the Nokia Lumia 900 coming to Malaysia as well.

We go deep inside the box the ASUS Transformer Prime, world’s first quad-core tablet, to reveal all its details. Some that you might be interested in:

• Our unit is running Android 4.0 Ice Cream Sandwich right out of the box. Most first batch units will still be running Honeycomb but it will tell you to run an update right after you’ve connected it a WiFi network
• ASUS included a cleaning cloth with the Transformer Prime. We think this is because the screen and brushed Alluminum finished and the screen are efficient fingerprint magenets

Look out for our first impressions coming soon.