Fact of the matter is, RIM’s not in a good position right now. Its stock price have seen better days, it’s trying hard to shake the “corporate use” image off its BlackBerry brand and at the same time the company has yet to find a way to effectively stop losing market share in the US and Europe. Despite Thorsten Heins (RIM’s new CEO) telling you otherwise, the Canadian tech company is struggling.

If this latest marketing effort is anything to go by, it looks like RIM is desperate as well.

GoGo Girl, Justin Steele, Trudy Foreal and Max Stone, these are the four characters that RIM has recently created as part of its “Be Bold” marketing campaign that took off at the start of the New Year. The story goes, on New Year’s Eve, RIM asked its Twitter followers to describe how they will be bold in 2012. The characters were created based on over 35,000 responses.

We don’t know about you but we don’t think these four fictional characters are going convince anyone to buy a BlackBerry.

To be fair, RIM is currently without a CMO. Heins is looking to find one soon but that still doesn’t excuse the company from launching this – in our opinion – silly marketing stunt.

Enough with the advertising and marketing RIM. Let’s focus on speeding up on the launches of your BB10 devices shall, and make them awesome please.

Head on over to after the jump to get to know these characters a little better.

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	Ad-nalysis, BlackBerry, Mobile Devices
	Be Bold, blackberry, GoGo Girl, infographic, Justin Steele, Max Stone, rim, Trudy Foreal

For this coming Chinese New Year, Maxis is doing a buy 1 and get another 50% off promo on BlackBerry. However it is limited to the BlackBerry Bold 9900 and you have a choice between a Curve 9300 and a Curve 8520 for discounted purchase.

To entitle for this promo, you would need to get the Bold 9900 bundled with 24 months. The Bold 9900 goes for RM1,630 on BIS 55 which comes with 500MB (with free 500MB extra) and RM1,390 on BIS 90 which comes with 3GB of data. Then you have a choice to get a Curve 9300 at RM434 or the Curve 8520 at RM299. From the site, it appears that the additional device is contract free with no additional subscription required.

For more information, head over to Maxis BlackBerry Page.

	BlackBerry, Blackberry OS, Maxis, Mobile Devices, Mobile OS, Players on the Field
	blackberry, BlackBerry Bold 9900, BlackBerry Bold 9900 Malaysia, BlackBerry Bold 9900 Maxis, BlackBerry Curve, BlackBerry Curve 8520, BlackBerry Curve 9300, blackberry curve 9300 malaysia, Chinese New Year 2012, Maxis, rim

It appears to be raining BlackBerry Playbooks. If Maxis Playbook + BlackBerry combo isn’t attractive enough, Celcom is now throwing the Playbook at low prices while stocks last. You can now get a Playbook from Celcom WITHOUT contract at the following prices:

BlackBerry Playbook 16GB – RM1,088
BlackBerry Playbook 32GB – RM1,388
BlackBerry Playbook 64GB – RM1,688

As comparison, the prices above were previously tied with 24 months contract for existing Celcom BlackBerry contract extensions but now it is offered outright.

The only problem though is that the offer is valid until 31st November 2011. Either this is a typical typo or Celcom is using a different Calendar system that we are not aware of.

If you have been eyeing for a playbook, head over to Celcom’s Playbook page.

	BlackBerry, Blackberry OS, Celcom, Mobile Devices, Mobile OS, Players on the Field
	blackberry, BlackBerry Playbook, BlackBerry PlayBook Celcom, BlackBerry Playbook launch, BlackBerry Playbook Malaysia, BlackBerry PlayBook Malaysia launch, Celcom, Celcom BlackBerry PlayBook, PlayBook

We’ve once again reached that time of the year where we look back at the past eleven months to see what a year it has been. For us at SoyaCincau.com, 2011 has been a year filled with amazing gadgets and innovation. The mobile scene has progressed so much in such a short time span that you can’t believe how much the game has moved on since a year ago.

In Malaysia, we see more interest from prominent brands like Samsung, Sony Ericsson, HTC, Nokia and BlackBerry as they identify Malaysia as a key market. As a result we see more devices being launched in Malaysia much earlier than – or at the very least at the same time as – other countries. We see this trend continuing for 2012 as Android gains traction and makes inroads in the minds and hearts of Malaysian consumers outside of urban areas and the demand for smartphones increases and prices drop.

Microsoft’s Windows Phone has got to be, in our opinion, one of the biggest lost opportunities for 2011. As a mobile platform, Windows Phone has loads of potential but the lack of a concerted and synchronised market awareness effort from Microsoft and manufacturers has resulted in the platform being an unknown in the country. As a result of that, retailers have seen very little interest in Windows Phone devices.

Having said that, Nokia is set to launch its range of Lumia devices that run on Windows Phone in Malaysia sometime before the first quarter of next year. With a strong brand presence in the country, Nokia could just be what Windows Phone need to gain some mind share in Malaysia. But make no mistake, the Nokia Lumia devices are not magic bullets and Microsoft can’t depend on Nokia alone to solve the lack of awareness for its mobile platform. More needs to be done on Microsoft’s side to educate and drive conversation on the strengths and advantages of Windows Phone.

Speaking of which, TIME magazine has released its top ten lists of everything for the year. Naturally, the list of Top 10 gadgets for 2011 is something we are all very interested to see.

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	Android, BlackBerry, Blackberry OS, Galaxy Nexus, HTC, iPad, iPhone, iPhone OS, Mobile Devices, Mobile OS, Motorola, Nokia, Samsung, Sony Ericsson, Windows Phone
	Android, apple, best gadget 2011, best gadgets, Galaxy Nexus, Galaxy Nexus Malaysia, google, iPad, iPad 2, iPad 2 Malaysia, iPhone, iPhone 4S Malaysia, Motorola, Motorola Atrix, Motorola Atrix Malaysia, Samsung, TIME, top 10 gadgets, top mobile phones, top smart phones, top ten gadget 2011

Just in time for Christmas, Brightstar has introduced the white version of the BlackBerry Bold 9900 and Curve 9360. This gives BlackBerry hopefuls some exclusivity especially during the holiday season.

On top of that, the first 1,500 customers that registers their white BlackBerry Bold 9900 device will receive RM300 AirAsia vouchers. Meanwhile the 1st 1,500 customers of the white BlackBerry Curve 9360 will get RM150 AirAsia vouchers instead. To add more peace of mind, Brightstar is giving 24 months warranty for the new BlackBerry devices provided that you register within 2 weeks of purchase.

If you’re interested to get one, here’s the list of dealers for the white Bold 9900 and white Curve 9360.

[ SOURCE, VIA ]

	BlackBerry, Blackberry OS, Mobile Devices, Mobile OS
	blackberry, BlackBerry Bold 9900, BlackBerry Bold 9900 Malaysia, BlackBerry Curve 9360, BlackBerry Curve 9360 Malaysia, White BlackBerry Bold 9900, White BlackBerry Curve 9360

Just like the previous combo offer, Maxis now has extended the offer which bundles the Playbook with newer models. This time around you can get a BlackBerry Bold 9790 or Torch 9800 with the Playbook 16GB version for only RM1,288. This is tied with 24 months contract of BIS Advance.

If you’re interested, you gotta act fast as it is limited to first 1,500 customers only.

For more information, head over to Maxis FB Page.

FAQ on the offer after the break.

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	BlackBerry, Maxis, Mobile Devices
	blackberry, BlackBerry Bold 9790, BlackBerry Bold 9790 Malaysia, BlackBerry Bold 9790 Maxis, BlackBerry Playbook, BlackBerry Playbook Malaysia, BlackBerry PlayBook Malaysia discount, BlackBerry PlayBook Malaysia price, BlackBerry PlayBook Malaysia promotion, BlackBerry PlayBook Malaysia sale, BlackBerry PlayBook price Malaysia, BlackBerry Torch 9810, BlackBerry Torch 9810 Malaysia, Maxis, rim

If you’re still looking for more contract options for the BlackBerry Bold 9790, Celcom today has revealed its bundling plans as well. This makes Celcom the 3rd telco to offer after U Mobile and Maxis.

For personal application, the Bold 9790 which is sold at RM1,488 outright goes for as low as RM1,088 on 12 months contract with Celcom Exec 50 and 5GB BlackBerry Pro plan. There are other smaller options of 300MB, 1GB and 3GB data plan for bundling. In terms of contract duration, you are limited to only 12 months.

For business users, it is is offered as low as RM888 on Package 188 with 24 months duration. Business users can choose between 12 and 24 months which obviously gives more subsidy for the device.

For more information, head over to Celcom’s BB page.

	BlackBerry, Celcom, Mobile Devices, Players on the Field
	BlackBerry Bold 9790, BlackBerry Bold 9790 Celcom, BlackBerry Bold 9790 Malaysia, BlackBerry Bold 9790 Price, Celcom, rim

Tune Talk caused quite a stir for BlackBerry service the moment they launched BIS services with incredibly low rates. As a result, most operators were pressured to offer more competitive rates which benefit consumers in the long run.

To stay on as the low rate champion, they have further slashed their monthly BIS service from RM28/month to RM18/month. This makes Tune Talk the most affordable BIS rates, which is RM1 less than U Mobile’s RM19/month BIS subscription.

For more information, head over to Tune Talk’s BlackBerry page.

	BlackBerry, Players on the Field, TuneTalk
	BIS, blackberry, BlackBerry Internet Service, blackberry prepaid, Tune Talk, Tune Talk BlackBerry

UPDATE: According to @mekyuyu, this offer is limited at 30 packages per day.

BlackBerry devices are going for cheap at PC Fair which is happening at KL Convention centre from today until 4th December 2011. If you’ve been eyeing on a BlackBerry, this is probably the best time to get it. They are throwing 50% for the 2nd unit and this isn’t for the old models.

This is applicable on the recently launched BlackBerry Bold 9790, BlackBerry Curve 9360 and BlackBerry Curve 9380. Meanwhile, the rest of the BlackBerry line up will get you exclusive BB T-Shirts and laptop bag. The BlackBerry Bold 9790 is sold outright at RM1,488 while the Curve 9360 and 9380 are priced at RM1,166.

The 50% promo is valid if you purchase any original BlackBerry accessories. Each customer is limited to 2 pairs (4 smart phones). The free items offered is available while stocks last. Head over to Booth #C02 to grab yours.

	BlackBerry, Mobile Devices
	BlackBerru Curve 9380 Malaysia, blackberry, blackberry bold, BlackBerry Bold 9790, BlackBerry Bold 9790 Malaysia, BlackBerry Bold 9790 Offer, BlackBerry Bold 9790 PC Fair, BlackBerry Curve, BlackBerry Curve 9360, BlackBerry Curve 9360 Malaysia, BlackBerry Curve 9360 offer, BlackBerry Curve 9380, BlackBerry Curve 9380 Offer, pc fair

UPDATE: U Mobile BlackBerry Bold 9790 plans are officially revealed. Full plan details below after the jump.

U Mobile is expected to offer the BlackBerry Bold 9790 on 5th December but they have started silent pre-ordering deal on selected people.

The BlackBerry Bold 9790 is said to be offered as low as RM799 with 24 months contract plan of U88. For BIS service, additional RM20 subscription fee is required which makes it a total of RM108 for 24 months. There’s also an upfront payment of RM264 upon registration. In total, that’s RM1063 to be paid upon subscription and it is payable via credit card’s 0% interest easy payment installment.

Thanks SirProtos for the heads up!

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	BlackBerry, Blackberry OS, Mobile Devices, Players on the Field, U Mobile
	BlackBerry Bold 9790, BlackBerry Bold 9790 Malaysia, BlackBerry Bold 9790 Price, BlackBerry Bold 9790 U Mobile, rim, U Mobile