Here’s the challenge, how do you demonstrate the unique attributes of an immensely customisable smartphone in a dynamic and interactive way something as static and un-interactive as a print ad?
You think out of the box to find the answer.
And that’s what Motorola did with its Moto X print ad for the Wired magazine. The ad is unconventional, combining simple electronics — including a paper-thin circuit board, LED lights, a flexible touch pad and a battery — with a medium that is as plain as paper (literally) and delivering an impact that’s both attention grabbing and memorable. Motorola claims that it’s the world’s first interactive print ad.
The Moto X print ad will feature in select editions of Wired’s January 2014 publication.
Head on over to after the jump to see the print ad in action.