The Unbeatable just got beaten

100 Cars. Beat that!

The “unbeatable” Celcom recently launched its 100 Days 100 Cars contest where they are giving away Toyota Camry every day from 2nd June until 9th September 2008. This contest is open to all Celcom customers both prepaid and postpaid.

Unfortunately the contest didn’t go down well in Malaysia.

On first impression, one may think that this is another loyalty campaign giveaway similar to Digi’s 50/50 (50 Cars 50 Days give away) based on top ups. The reality however is that Celcom is running a SMS quiz mechanism where the highest answered SMSes would be the winner. Reading the fine lines would revealed that each SMS question would be charged a hefty RM5.

Obviously, this contest mechanics would have attracted some attention.

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